Study Profile M.A. Strategic Marketing Management

Becoming a qualified marketing expert

During the M.A. degree course you will learn to analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Masters programme, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You therefore gain the necessary work experience to qualify as a marketing and brand expert.

Country-specific marketing instruments

Internationality is a keyword in the Marketing Masters course: You will spend one semester abroad discovering country-specific marketing instruments and enhancing your foreign language skills. You additionally have the opportunity to gain an international double degree.

Emphasising theoretical knowledge in a practical environment

During the Marketing Masters course you are encouraged to use your theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyse and solve business problems. Furthermore, the Masters in Marketing requires you to undertake a twelve-week placement in a business setting.

Successful brand management

Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realise successful brand management in various markets, even when dealing with a number of possible product, communication, price and distribution instruments.

M.A. Strategic Marketing Management at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: Fall semester (September)
Degree: Master of Arts
Campus: Munich
Accreditation: FIBAA, German Accreditation Council
Admission requirements: 30 ECTS points in business or economics-related subjects. All requirements.
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Language: 100 % English
Additional language: None

Tuition fees per semester fall term 2017/18 (1.-3. semester): 6,100 Euro
monthly payment possible
Enrollment fee: 10 % of semester tuition fee (onetime)
Thesis fee (4. semester): 1,200 Euro at all Campi

Tuition fees per semester as of fall term 2018/19 (1.-3. semester): 6,380 Euro
monthly payment possible
Enrollment fee: 600 Euro
Thesis fee (4. semester): 1,200


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International School of Management Munich Campus Karlstraße 35 80333 München Germany


  • Semester abroad integrated


International School of Management (ISM)


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